De Cecco vs Mamma Emma · Bay Area shelf head-to-head
De Cecco and Mamma Emma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupMamma Emma sits further up the premium end
De Cecco
Mamma Emma
57
brand power
35
66
products
15
5
categories
3
24
subcategories
3
15
grocers
10
35.5¢
price per oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Mamma Emma
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces & Spreads1 vs 2 SKUs
1% of shelf
only De Cecco
only Mamma Emma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Mamma Emma
