Deep Indian Kitchen vs Saffron Road · Bay Area shelf head-to-head
Deep Indian Kitchen and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen
Saffron Road
50
brand power
49
21
products
21
5
categories
6
7
subcategories
6
14
grocers
14
$1.01
price per oz
92.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deep Indian Kitchen▭ Saffron Road
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Deep Indian Kitchen
only Saffron Road
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deep Indian Kitchen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deep Indian Kitchen · Saffron Road
