Delizie Di Calabria vs Delallo · Bay Area shelf head-to-head
Delizie Di Calabria and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Delizie Di Calabria
Delallo
20
brand power
63
4
products
79
4
categories
23
4
subcategories
31
2
grocers
15
$8.32
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delizie Di Calabria▭ Delallo
Distribution · 30% of score8·63
D
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delizie Di Calabria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delizie Di Calabria · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delizie Di Calabria · Delallo