Derma E vs Acure · Bay Area shelf head-to-head
Derma E and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acure is in more Bay Area grocersAcure sits further up the premium end
Derma E
Acure
39
brand power
43
24
products
26
5
categories
3
15
subcategories
12
1
grocers
5
$5.05
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Derma E▭ Acure
Distribution · 30% of score4·21
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acure
no top category Derma E doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Derma E · 0
no exclusive doors — everywhere Derma E is, Acure is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Derma E · Acure
