Desert Essence vs Andalou Naturals · Bay Area shelf head-to-head
Desert Essence and Andalou Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence is in more Bay Area grocersAndalou Naturals fields the deeper lineupAndalou Naturals sits further up the premium end
Desert Essence
Andalou Naturals
50
brand power
46
44
products
52
7
categories
5
15
subcategories
14
4
grocers
3
$1.85
price per fl oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Andalou Naturals
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care15 vs 13 SKUs
only Desert Essence
only Andalou Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Desert Essence · 1
only Andalou Naturals · 0
no exclusive doors — everywhere Andalou Naturals is, Desert Essence is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Andalou Naturals
