Devious vs Morton & Bassett Spices · Bay Area shelf head-to-head
Devious and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
Devious
Morton & Bassett Spices
9
brand power
67
2
products
226
1
categories
11
2
subcategories
58
1
grocers
15
$8.99
avg price
$11.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Devious▭ Morton & Bassett Spices
Distribution · 30% of score4·63
D
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Devious
no top category Morton & Bassett Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Devious · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Devious · Morton & Bassett Spices