Diestel Family Ranch vs Oscar Mayer · Bay Area shelf head-to-head
Diestel Family Ranch and Oscar Mayer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diestel Family Ranch carries more Brand PowerDiestel Family Ranch is in more Bay Area grocersOscar Mayer fields the deeper lineupDiestel Family Ranch sits further up the premium end
Diestel Family Ranch
Oscar Mayer
52
brand power
44
20
products
48
6
categories
6
10
subcategories
12
13
grocers
8
$10.44
avg price
$8.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ Oscar Mayer
Distribution · 30% of score54·33
O
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Diestel Family Ranch
only Oscar Mayer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diestel Family Ranch · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · Oscar Mayer
