Divina vs Earth & Vine Provisions · Bay Area shelf head-to-head
Divina and Earth & Vine Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineup
Divina
Earth & Vine Provisions
69
brand power
20
77
products
6
14
categories
3
20
subcategories
4
20
grocers
1
$1.04
price per oz
97.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Earth & Vine Provisions
Distribution · 30% of score83·4
E
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Earth & Vine Provisions
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Earth & Vine Provisions
