Divina vs Iliada · Bay Area shelf head-to-head
Divina and Iliada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupDivina sits further up the premium end
Divina
Iliada
69
brand power
34
77
products
13
14
categories
3
20
grocers
9
$1.04
price per oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Iliada
Distribution · 30% of score83·38
carried in 20 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Iliada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Divina · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Iliada
