Divina vs Italbrand · Bay Area shelf head-to-head
Divina and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupDivina sits further up the premium end
Divina
Italbrand
69
brand power
53
77
products
21
14
categories
6
20
subcategories
6
20
grocers
14
$1.04
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Italbrand
Distribution · 30% of score83·58
I
carried in 20 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Italbrand
