Dole vs Lakewood Organic · Bay Area shelf head-to-head
Dole and Lakewood Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerLakewood Organic is in more Bay Area grocersDole fields the deeper lineupLakewood Organic sits further up the premium end
Dole
Lakewood Organic
65
brand power
55
68
products
51
7
categories
3
11
subcategories
17
14
grocers
19
15.6¢
price per fl oz
41.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ Lakewood Organic
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lakewood Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · Lakewood Organic
