Dove vs Nutribiotic · Bay Area shelf head-to-head
Dove and Nutribiotic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove carries more Brand PowerDove is in more Bay Area grocersDove fields the deeper lineup
Dove
Nutribiotic
45
brand power
40
25
products
15
6
categories
5
7
subcategories
7
11
grocers
2
79.6¢
price per fl oz
$3.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Nutribiotic
Distribution · 30% of score46·8
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care8 vs 7 SKUs
1% of shelf
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Nutribiotic
