Dr. Bronner's vs Dove · Bay Area shelf head-to-head
Dr. Bronner's and Dove, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Dr. Bronner's
Dove
68
brand power
45
91
products
25
9
categories
6
12
subcategories
7
17
grocers
11
$1.29
price per fl oz
79.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Dove
Distribution · 30% of score71·46
carried in 17 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Hair Care3 vs 1 SKUs
only Dr. Bronner's
only Dove
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dr. Bronner's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Dove
