Dr. Bronner's vs Eo · Bay Area shelf head-to-head
Dr. Bronner's and Eo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Dr. Bronner's
Eo
68
brand power
52
91
products
26
9
categories
6
12
subcategories
6
17
grocers
5
$1.29
price per fl oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Eo
Distribution · 30% of score71·21
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care60 vs 4 SKUs
7% of shelf
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Eo
