Dr. Bronner's vs Juniper Ridge · Bay Area shelf head-to-head
Dr. Bronner's and Juniper Ridge, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupJuniper Ridge sits further up the premium end
Dr. Bronner's
Juniper Ridge
68
brand power
30
91
products
17
9
categories
2
12
subcategories
3
17
grocers
3
$4.34
price per oz
$2.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Juniper Ridge
Distribution · 30% of score71·13
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
only Juniper Ridge
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Juniper Ridge
