Dr. Bronner's vs Nature's Way · Bay Area shelf head-to-head
Dr. Bronner's and Nature's Way, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupNature's Way sits further up the premium end
Dr. Bronner's
Nature's Way
68
brand power
40
91
products
6
9
categories
3
12
subcategories
4
17
grocers
3
$4.34
price per oz
$4.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Nature's Way
Distribution · 30% of score71·13
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Nature's Way
