Dr. Bronner's vs Soap Cauldron Three Sisters Apothecary · Bay Area shelf head-to-head
Dr. Bronner's and Soap Cauldron Three Sisters Apothecary, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's carries more Brand PowerDr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineupSoap Cauldron Three Sisters Apothecary sits further up the premium end
Dr. Bronner's
Soap Cauldron Three Sisters Apothecary
68
brand power
35
91
products
22
9
categories
4
12
subcategories
7
17
grocers
1
$4.34
price per oz
$3.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dr. Bronner's▭ Soap Cauldron Three Sisters Apothecary
Distribution · 30% of score71·4
carried in 17 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Soaps1 vs 1 SKUs
only Dr. Bronner's
only Soap Cauldron Three Sisters Apothecary
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dr. Bronner's · Soap Cauldron Three Sisters Apothecary
