Dsd Merchandisers vs Gopals Sprouties · Bay Area shelf head-to-head
Dsd Merchandisers and Gopals Sprouties, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineup
Dsd Merchandisers
Gopals Sprouties
49
brand power
12
61
products
3
11
categories
2
27
subcategories
2
4
grocers
2
$10.00
avg price
$3.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Gopals Sprouties
Distribution · 30% of score17·8
G
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Gopals Sprouties
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 4
only Gopals Sprouties · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Gopals Sprouties