Dsd Merchandisers vs Graze · Bay Area shelf head-to-head
Dsd Merchandisers and Graze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupGraze sits further up the premium end
Dsd Merchandisers
Graze
49
brand power
15
61
products
3
11
categories
3
27
subcategories
3
4
grocers
1
$10.00
avg price
$3.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Graze
Distribution · 30% of score17·4
G
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Graze
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only Graze · 0
no exclusive doors — everywhere Graze is, Dsd Merchandisers is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Graze