Dsd Merchandisers vs Kasugai · Bay Area shelf head-to-head
Dsd Merchandisers and Kasugai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers is in more Bay Area grocersDsd Merchandisers fields the deeper lineupKasugai sits further up the premium end
Dsd Merchandisers
Kasugai
49
brand power
18
61
products
4
11
categories
2
27
subcategories
2
4
grocers
3
$1.10
price per oz
$1.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Kasugai
Distribution · 30% of score17·13
K
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Kasugai
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only Kasugai · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Kasugai