Dsd Merchandisers vs Yum Earth · Bay Area shelf head-to-head
Dsd Merchandisers and Yum Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerDsd Merchandisers fields the deeper lineup
Dsd Merchandisers
Yum Earth
49
brand power
27
61
products
9
11
categories
2
27
subcategories
6
4
grocers
4
$1.10
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Yum Earth
Distribution · 30% of score17·17
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy27 vs 8 SKUs
1% of shelf
only Dsd Merchandisers
only Yum Earth
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dsd Merchandisers · 3
only Yum Earth · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Yum Earth
