Duncan Hines vs Miss Jones Baking Co. · Bay Area shelf head-to-head
Duncan Hines and Miss Jones Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miss Jones Baking Co. carries more Brand PowerMiss Jones Baking Co. is in more Bay Area grocersMiss Jones Baking Co. fields the deeper lineupMiss Jones Baking Co. sits further up the premium end
Duncan Hines
Miss Jones Baking Co.
45
brand power
58
20
products
28
5
categories
6
11
grocers
16
28.8¢
price per oz
73.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duncan Hines▭ Miss Jones Baking Co.
Distribution · 30% of score46·67
D
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duncan Hines
only Miss Jones Baking Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duncan Hines · 3
only Miss Jones Baking Co. · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duncan Hines · Miss Jones Baking Co.
