Earth Science vs Sukin · Bay Area shelf head-to-head
Earth Science and Sukin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sukin is in more Bay Area grocersSukin fields the deeper lineupEarth Science sits further up the premium end
Earth Science
Sukin
34
brand power
33
10
products
14
4
categories
4
8
subcategories
8
2
grocers
3
$5.58
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Science▭ Sukin
Distribution · 30% of score8·13
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Science
only Sukin
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Earth Science · 0
no exclusive doors — everywhere Earth Science is, Sukin is too.
only Sukin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Science · Sukin
