Earthbound Farm vs Wyman's · Bay Area shelf head-to-head
Earthbound Farm and Wyman's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineupEarthbound Farm sits further up the premium end
Earthbound Farm
Wyman's
74
brand power
44
63
products
19
6
categories
2
8
subcategories
2
16
grocers
11
66.7¢
price per oz
44.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Wyman's
Distribution · 30% of score67·46
carried in 16 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earthbound Farm
only Wyman's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earthbound Farm · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Wyman's
