Eatpastry vs Pillsbury · Bay Area shelf head-to-head
Eatpastry and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineupEatpastry sits further up the premium end
Eatpastry
Pillsbury
26
brand power
72
5
products
74
1
categories
10
1
subcategories
14
5
grocers
12
72.8¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eatpastry▭ Pillsbury
Distribution · 30% of score21·50
E
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eatpastry
no top category Pillsbury doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Eatpastry · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eatpastry · Pillsbury
