Eden Foods vs Mitoku · Bay Area shelf head-to-head
Eden Foods and Mitoku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineup
Eden Foods
Mitoku
62
brand power
34
78
products
13
32
categories
6
15
grocers
1
$1.51
price per oz
$6.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eden Foods▭ Mitoku
Distribution · 30% of score63·4
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 2 SKUs
<1% of shelf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eden Foods · Mitoku
