Lining them up…
Edison and Patagonia Provisions, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Edison is, Patagonia Provisions is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Edison · Patagonia Provisions
2 products in the catalog·48 products in the catalog
spans 2 categories·spans 16 categories
~0% average share on the shelves it competes on·~1% average share on the shelves it competes on