El Pato vs Pomì · Bay Area shelf head-to-head
El Pato and Pomì, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersPomì fields the deeper lineupEl Pato sits further up the premium end
El Pato
Pomì
22
brand power
65
6
products
27
4
categories
5
4
subcategories
9
6
grocers
18
25.0¢
price per oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ El Pato▭ Pomì
Distribution · 30% of score25·75
E
P
carried in 6 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only El Pato
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only El Pato · 0
no exclusive doors — everywhere El Pato is, Pomì is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: El Pato · Pomì