Elki vs Field Day · Bay Area shelf head-to-head
Elki and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineup
Elki
Field Day
29
brand power
58
22
products
120
10
categories
42
4
grocers
12
$9.91
avg price
$6.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elki▭ Field Day
Distribution · 30% of score17·50
E
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Elki · 0
no exclusive doors — everywhere Elki is, Field Day is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elki · Field Day
