Elmhurst vs Malk · Bay Area shelf head-to-head
Elmhurst and Malk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocers
Elmhurst
Malk
53
brand power
59
24
products
22
5
categories
6
6
subcategories
8
12
grocers
18
28.3¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Elmhurst▭ Malk
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Plant-Based Milk4 vs 4 SKUs
only Elmhurst
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Elmhurst · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Elmhurst · Malk
