Essential Everyday vs Mid East · Bay Area shelf head-to-head
Essential Everyday and Mid East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Mid East
58
brand power
37
214
products
15
44
categories
7
57
subcategories
9
8
grocers
4
38.4¢
price per oz
58.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Mid East
Distribution · 30% of score33·17
E
M
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Mid East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 5
only Mid East · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Mid East
