Essential Everyday vs Pam · Bay Area shelf head-to-head
Essential Everyday and Pam, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerPam is in more Bay Area grocersEssential Everyday fields the deeper lineupPam sits further up the premium end
Essential Everyday
Pam
58
brand power
25
214
products
6
44
categories
1
57
subcategories
1
8
grocers
11
38.4¢
price per oz
$1.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Pam
Distribution · 30% of score33·46
E
P
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Pam
no top category Essential Everyday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Pam
