Essential Everyday vs Sable & Rosenfeld · Bay Area shelf head-to-head
Essential Everyday and Sable & Rosenfeld, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupSable & Rosenfeld sits further up the premium end
Essential Everyday
Sable & Rosenfeld
58
brand power
19
214
products
4
44
categories
3
8
grocers
4
38.4¢
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Sable & Rosenfeld
Distribution · 30% of score33·17
E
S
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Sable & Rosenfeld
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 5
only Sable & Rosenfeld · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Sable & Rosenfeld