Essential Everyday vs Uegaki · Bay Area shelf head-to-head
Essential Everyday and Uegaki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Uegaki
58
brand power
17
214
products
4
44
categories
3
8
grocers
1
$3.98
avg price
$4.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Uegaki
Distribution · 30% of score33·4
E
U
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 7
only Uegaki · 0
no exclusive doors — everywhere Uegaki is, Essential Everyday is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Uegaki