Ethan's vs Bragg · Bay Area shelf head-to-head
Ethan's and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupEthan's sits further up the premium end
Ethan's
Bragg
12
brand power
70
4
products
28
1
categories
9
1
subcategories
11
2
grocers
18
$4.82
avg price
$9.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethan's▭ Bragg
Distribution · 30% of score8·75
E
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethan's
no top category Bragg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethan's · 0
no exclusive doors — everywhere Ethan's is, Bragg is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethan's · Bragg
