Evanhealy vs Burt's Bees · Bay Area shelf head-to-head
Evanhealy and Burt's Bees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineupEvanhealy sits further up the premium end
Evanhealy
Burt's Bees
35
brand power
57
17
products
32
4
categories
8
10
subcategories
10
2
grocers
4
$37.19
price per item
30.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evanhealy▭ Burt's Bees
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Skin Care10 vs 8 SKUs
3% of shelf
only Evanhealy
only Burt's Bees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evanhealy · 0
no exclusive doors — everywhere Evanhealy is, Burt's Bees is too.
only Burt's Bees · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evanhealy · Burt's Bees
