Everyday Dose vs Starbucks · Bay Area shelf head-to-head
Everyday Dose and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocersStarbucks fields the deeper lineup
Everyday Dose
Starbucks
9
brand power
58
2
products
139
1
categories
11
1
subcategories
14
1
grocers
13
$18.99
avg price
$15.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyday Dose▭ Starbucks
Distribution · 30% of score4·54
E
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everyday Dose
no top category Starbucks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyday Dose · Starbucks
