Evolution Fresh vs Pressed · Bay Area shelf head-to-head
Evolution Fresh and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed is in more Bay Area grocersEvolution Fresh fields the deeper lineupPressed sits further up the premium end
Evolution Fresh
Pressed
54
brand power
54
53
products
31
4
categories
3
13
subcategories
8
15
grocers
17
36.9¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolution Fresh▭ Pressed
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolution Fresh · Pressed
