Fabrique Délices vs Schaller & Weber · Bay Area shelf head-to-head
Fabrique Délices and Schaller & Weber, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Schaller & Weber carries more Brand PowerSchaller & Weber is in more Bay Area grocersSchaller & Weber fields the deeper lineupFabrique Délices sits further up the premium end
Fabrique Délices
Schaller & Weber
42
brand power
51
15
products
31
6
categories
9
7
subcategories
12
11
grocers
12
$2.46
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fabrique Délices▭ Schaller & Weber
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spreads8 vs 2 SKUs
1% of shelf
only Fabrique Délices
only Schaller & Weber
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fabrique Délices · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fabrique Délices · Schaller & Weber
