Feel Good Foods vs Mrs. T's · Bay Area shelf head-to-head
Feel Good Foods and Mrs. T's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineupFeel Good Foods sits further up the premium end
Feel Good Foods
Mrs. T's
51
brand power
16
19
products
3
7
categories
1
8
subcategories
1
12
grocers
4
$9.95
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Mrs. T's
Distribution · 30% of score50·17
carried in 12 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feel Good Foods
only Mrs. T's
no top category Feel Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Mrs. T's
