Feel Good Foods vs Sobo · Bay Area shelf head-to-head
Feel Good Foods and Sobo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineupSobo sits further up the premium end
Feel Good Foods
Sobo
51
brand power
20
19
products
5
7
categories
1
8
subcategories
1
12
grocers
5
$1.20
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Sobo
Distribution · 30% of score50·21
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feel Good Foods
only Sobo
no top category Feel Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Sobo
