Fire & Smoke Society vs Morton & Bassett Spices · Bay Area shelf head-to-head
Fire & Smoke Society and Morton & Bassett Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton & Bassett Spices carries more Brand PowerMorton & Bassett Spices is in more Bay Area grocersMorton & Bassett Spices fields the deeper lineup
Fire & Smoke Society
Morton & Bassett Spices
26
brand power
67
11
products
226
3
categories
11
5
subcategories
58
3
grocers
15
$5.33
avg price
$11.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fire & Smoke Society▭ Morton & Bassett Spices
Distribution · 30% of score13·63
F
carried in 3 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments2 vs 1 SKUs
only Fire & Smoke Society
only Morton & Bassett Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fire & Smoke Society · 1
only Morton & Bassett Spices · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fire & Smoke Society · Morton & Bassett Spices
