Fishwife vs Matiz · Bay Area shelf head-to-head
Fishwife and Matiz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Matiz carries more Brand PowerMatiz is in more Bay Area grocers
Fishwife
Matiz
54
brand power
60
28
products
28
3
categories
7
6
subcategories
15
15
grocers
17
$3.78
price per oz
$14.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Matiz
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fishwife
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fishwife · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Matiz
