Five Dot Ranch vs Niman Ranch · Bay Area shelf head-to-head
Five Dot Ranch and Niman Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Niman Ranch carries more Brand PowerNiman Ranch is in more Bay Area grocersNiman Ranch fields the deeper lineup
Five Dot Ranch
Niman Ranch
4
brand power
63
2
products
58
2
categories
11
2
subcategories
30
1
grocers
17
$11.54
avg price
$11.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Five Dot Ranch▭ Niman Ranch
Distribution · 30% of score4·71
F
carried in 1 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Five Dot Ranch
no top category Niman Ranch doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Five Dot Ranch · 0
no exclusive doors — everywhere Five Dot Ranch is, Niman Ranch is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Five Dot Ranch · Niman Ranch