Fly By Jing vs Lee Kum Kee · Bay Area shelf head-to-head
Fly By Jing and Lee Kum Kee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lee Kum Kee carries more Brand PowerLee Kum Kee is in more Bay Area grocersLee Kum Kee fields the deeper lineupFly By Jing sits further up the premium end
Fly By Jing
Lee Kum Kee
49
brand power
59
19
products
25
6
categories
5
7
subcategories
12
13
grocers
15
$2.18
price per oz
55.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Lee Kum Kee
Distribution · 30% of score54·63
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils1 vs 4 SKUs
only Fly By Jing
only Lee Kum Kee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fly By Jing · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Lee Kum Kee
