Fly By Jing vs Momofuku · Bay Area shelf head-to-head
Fly By Jing and Momofuku, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Momofuku carries more Brand PowerMomofuku is in more Bay Area grocersMomofuku fields the deeper lineup
Fly By Jing
Momofuku
49
brand power
58
19
products
40
6
categories
6
7
subcategories
8
13
grocers
14
$2.18
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fly By Jing▭ Momofuku
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fly By Jing
only Momofuku
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fly By Jing · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fly By Jing · Momofuku
