Foster Farms vs Perdue · Bay Area shelf head-to-head
Foster Farms and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Perdue carries more Brand PowerPerdue is in more Bay Area grocersPerdue fields the deeper lineupFoster Farms sits further up the premium end
Foster Farms
Perdue
40
brand power
51
25
products
29
7
categories
6
9
subcategories
10
5
grocers
6
$12.63
avg price
$10.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foster Farms▭ Perdue
Distribution · 30% of score21·25
F
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foster Farms
only Perdue
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foster Farms · 3
only Perdue · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foster Farms · Perdue
