Franklin Farms vs Hodo · Bay Area shelf head-to-head
Franklin Farms and Hodo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hodo carries more Brand PowerHodo is in more Bay Area grocersHodo fields the deeper lineupHodo sits further up the premium end
Franklin Farms
Hodo
25
brand power
57
5
products
19
3
categories
6
3
subcategories
7
5
grocers
17
60.1¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Franklin Farms▭ Hodo
Distribution · 30% of score21·71
F
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franklin Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Franklin Farms · 0
no exclusive doors — everywhere Franklin Farms is, Hodo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franklin Farms · Hodo