Franklin Farms vs Wildwood · Bay Area shelf head-to-head
Franklin Farms and Wildwood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildwood carries more Brand PowerWildwood is in more Bay Area grocersWildwood fields the deeper lineupWildwood sits further up the premium end
Franklin Farms
Wildwood
25
brand power
52
5
products
15
3
categories
5
5
grocers
18
60.1¢
price per oz
66.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Franklin Farms▭ Wildwood
Distribution · 30% of score21·75
F
W
carried in 5 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score34·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Franklin Farms
only Wildwood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Franklin Farms · 0
no exclusive doors — everywhere Franklin Farms is, Wildwood is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Franklin Farms · Wildwood