Fratelli Beretta vs Boar's Head · Bay Area shelf head-to-head
Fratelli Beretta and Boar's Head, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineupFratelli Beretta sits further up the premium end
Fratelli Beretta
Boar's Head
29
brand power
58
12
products
173
2
categories
20
4
subcategories
49
9
grocers
10
$4.04
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fratelli Beretta▭ Boar's Head
Distribution · 30% of score38·42
F
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats5 vs 15 SKUs
F
2% of shelf
only Fratelli Beretta
no top category Boar's Head doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fratelli Beretta · 3
only Boar's Head · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fratelli Beretta · Boar's Head
